Mass Customization & Inclusion Competition

The competition is seeking creative ideas or approaches to provide customized electricity and gas services or products and to satisfy any and all customers’ needs in order to provide unique value with respect to diversity and inclusion. Desirable approaches can, but are not limited to, leverage on digital disruptions or new technologies (e.g. smart meters), automate Enel processes, enhance the flexibility of current commercial portfolio, etc. Any solution with a compelling business justification will be considered.

Image credit: Jeff Kubina via Wikimedia, CC-BY-SA-2.0

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.


The Energy market, similarly to other industries, is experiencing a change whereby value propositions place customers in the centre of every product or service. Further to that, diversity and inclusion regardless of age, disability, nationality or any other socio-cultural aspect, are at the centre of preoccupations in industry, and more specifically to Enel.

Mass Customization is a concept that Enel wants to leverage in order to succeed in this change. This concept is defined as the process of efficiently and effectively delivering wide-market products and services which are personalized to satisfy the needs of a specific customer. Hence, in this Challenge, Enel is seeking creative ideas or approaches to provide customized electricity and gas products and/or services to satisfy individual customer’s needs whilst guaranteeing and enhancing inclusion of all customers by taking into account their diversity as well as Improving the digitalization, automatization and flexibility of Enel processes and commercial portfolio.

Submissions will include a detailed description of the proposed solution and any supporting information with regards to its feasibility and economics.

Submissions to this Challenge must be received by 11:59 PM (US Eastern Time) on May 31, 2019.

Source: InnoCentive